Here’s a look at some of my recent and ongoing work in web design/e-commerce, digital marketing, and social media.

Each project was shaped by real goals, real people, and the drive to create something that works—and works well.

Website Development Skills (Applied Across All Projects)

  • Built responsive websites using WordPress with Astra, Elementor, WPBakery, or Divi and other page builders depending on project scope.

  • Configured DNS, SSL certificates, and email routing via Hostinger/cPanel for secure and reliable hosting

  • Integrated contact forms with email alerts, reCAPTCHA, and mobile-friendly design

  • Applied on-page SEO best practices including metadata, alt tags, keyword structure, and sitemap generation

  • Handled website backups, plugin/theme updates, and uptime monitoring across multiple client sites

  • Customized site behavior using HTML/CSS/PHP snippets where plugin functionality was limited

  • Set up and managed WooCommerce stores, including product uploads, inventory tracking, and shipping rules

  • Configured secure checkout flows with Stripe or PayPal and tested for mobile responsiveness

  • Implemented abandoned cart email automation and discount code setup to boost conversions

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Technical Management Skills (Applied Across All Projects)

  • SSL Certificate Management (Let’s Encrypt, AutoSSL, Force HTTPS)

  • DNS Configuration (A records, CNAME, TXT/SPF for email deliverability)

  • Server & Hosting Management (cPanel, hPanel, PHP versioning, backups)

  • Security Practices (disable XML-RPC, firewall plugins, login protection)

  • Performance Optimization (Cache plugins, image compression, lazy loading, minification)

  • CMS Maintenance (core/theme/plugin updates, rollback, staging environments)
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Digital Marketing Skills (Applied Across All Projects)

  • Planned and executed Meta Ads campaigns (Facebook/Instagram) for lead generation, brand awareness, and remarketing

  • Created and localized ad creatives and content in English, French, and Spanish using Canva Pro. Adobe Illustrator, Photoshop  aligned with platform-specific formats

  • Set up and managed Google Ads campaigns (Search and Display) with geo-targeting, custom keywords, and landing page optimization (e.g., Coin Car Rentals)

  • Configured Facebook Pixel, Event Tracking, and UTM parameters to monitor conversions and retarget website visitors

  • Managed social media accounts (Facebook & Instagram) including scheduling, inbox management, and community engagement

  • Delivered monthly content calendars, designed reels, carousels, and engagement posts, and reported insights to optimize strategy

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SaaS Platform Experience

  • Built WordPress-based LMS with LearnDash resembling a SaaS interface
  • Integrated course tracking, last login, Automation for 30 days login limit.
  • Developed advanced user roles and permissions logic
  • Delivered scalable training environment with branding and tech reliability
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Animal Hospital
- Website & Digital Marketing Case Study

Role: Website Designer | Digital Marketing Manager | Campaign Strategist | Social Media Manager

Tools Used: WordPress (Astra + Elementor), Meta Ads (Facebook/Instagram), Google Analytics, Facebook Pixel, Canva, Yoast SEO, Hostinger hPanel.

Social Media Management

  • Created and scheduled branded posts, including educational pet care tips, service announcements, and behind-the-scenes reels

  • Managed Facebook and Instagram pages: set up profile information, page roles, auto-responses, and cover creatives

  • Increased page engagement with interactive posts (creating audience engaging marketing events, FAQ stories)

  • Monitored audience responses, messages, and reviews to build early trust with the community


Digital Marketing Strategy

Pre-Launch Campaign Planning

  • Target Audience Definition: Focused on local pet owners (dogs/cats) in North Nanaimo, age group 25–65, with interests in veterinary care, pet services, and animal health.

  • Content Calendar Setup: Created pre-opening teasers, staff introduction reels, pet care tips, and service announcements.

  • Brand Aesthetic: Used earthy and pet-friendly colors aligned with the logo and clinic interiors.

Meta Ads Campaign Execution

  • Campaign Goals: Lead Generation (bookings via site or direct message) + Awareness (local reach)

  • Ad Types Used: Carousel ads, Reels, Static posts with CTA buttons (“Book Now”, “Learn More”)

  • Location Targeting: Radius targeting (10–15 km) around clinic’s postal code with language filters (English)

  • Custom Audiences: Set up:

    • Visitors to the website (retargeting)

    • Engaged users on Facebook/Instagram

    • Users who interacted with booking CTA.

Campaign Results

      • 50+ confirmed bookings even before the clinic’s grand opening

      • Ad Engagement Rate: 4.2% (above industry avg of 1.5%–2%)

      • CTR: 3.8% on best-performing Video ad.

      • Cost per Lead: Under $3.60 on average

      • Retargeting Conversion Rate: 22% of leads came from retargeted audiences

      • Built trust and visibility for a brand-new local business within a short timeline

      • Implemented a full-funnel strategy using awareness + lead gen + retargeting

      • Demonstrated capability in geo-targeted ad setup, budget management, and creative testing

      • Applied strong design skills to create scroll-stopping content and CTA-aligned visuals

Financial Services
- Website & Digital Marketing Case Study

My Role: Website Designer | Branding & Logo Designer | Digital Marketing Manager | Social Media Manager
Tools Used: WordPress, Elementor, Google Ads, Meta Ads, Canva, Google Analytics, Google Tag Manager, cPanel, Hostinger.

Build a modern bilingual accounting website that resonates with small business owners, immigrants, and multilingual audiences across Canada. Run campaigns in English, French, and Spanish for tax season and lead generation.

Social Media & Campaign Management:

  • Designed and scheduled platform-specific content for Facebook and Instagram

  • Created engagement posts, reels, and stories in English, French, and Spanish

  • Used Canva Pro for creating custom visuals and branded video shorts

  • Monitored inbox, managed comments and review responses in three languages

  • Implemented campaign retargeting for users who visited pricing/book pages but did not convert

  • Coordinated monthly content calendars for multilingual posting.

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Paid Campaign Execution:

  • Meta Ads: Carousel and lead-gen ads with booking CTAs in three languages

  • Used UTM tracking and event-based conversion goals to monitor ad performance

  • Optimized budget between awareness and conversion campaigns based on real-time results

  • Meta Ads: Carousel and lead-gen ads with booking CTAs in three languages

  • Used UTM tracking and event-based conversion goals to monitor ad performance

  • Optimized budget between awareness and conversion campaigns based on real-time results

Results:

  • 300+ leads within 6 weeks across campaigns

  • CTR above industry average on multilingual ads

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Ecommerce Website (Fitness Brand)
- Website & Inventory updates and managment

My Role: Ecommerce Website Manager | Backend Admin | Product & Inventory Specialist
Tools Used: WordPress (WooCommerce), Stripe, PayPal, Facebook Pixel, Google Analytics.

Support and manage a full-scale fitness eCommerce platform—ensuring smooth operations, up-to-date inventory, marketing asset support, and optimized user experience.

Results:

  • Maintained smooth site performance during new product launches and sale periods

  • Reduced inventory mismatches through consistent product and stock updates

  • Improved product browsing and checkout experience for users across desktop and mobile

  • Handled daily backend operations: product uploads, stock updates, price changes, and order reviews

  • Managed WooCommerce settings: shipping zones, tax rules, coupon codes, and inventory tracking

  • Optimized product listings with SEO-friendly titles, structured descriptions, and image compression

  • Configured payment gateways (Stripe), tested checkout flows, and resolved cart issues

  • Monitored store uptime, performed plugin/theme updates, and ensured SSL and CDN coverage

  • Provided support with social content and promotions, creating graphics using Canva for discounts and featured drops

  • Integrated email signup forms and synced lists with Mailchimp for future campaigns

Reiki, Heailng & Meditation
- Website & Digital Marketing Case Study

My Role: Full-Scope Digital Strategist | Web Designer | Meta Ads Specialist | Social Media Manager | Logo & Branding
Tools Used: WordPress (Elementor), BookPress, Meta Ads, Canva Pro, Mailchimp, YouTube Ads, Meta Business Suite, Photoshop | Illustrator 

Establish a serene, professional digital presence for spiritual services and drive session bookings (Reiki, Past Life Regression, Clinical Hypnotherapy, Akashic Records).

Web & Brand Setup

  • Developed a mobile-responsive Elementor theme design, reflecting spiritual elements and easy navigation.

  • Created visual brand assets: logo, service icons, service banners.

Social Media & Campaign Management

  • Scheduled and published a mix of posts: educational reels, client testimonials, behind-the-scenes stories
  • Engaged local and spiritual communities through polls, Q&A stickers, and countdowns on IG/Fb
  • Managed comments and messages daily, nurturing relationships and building trust
  • Grew an initial audience of 150+ engaged followers within the first month

Paid Campaign Execution:

  • Organic reach tripled in the first month through consistent social media posting
  • Bookings: 80+ qualified leads and direct session inquiries via Meta Ads
  • Facebook/Instagram Followers: Grew from 0 to 150+ in the first few weeks with above-average engagement rates
  • YouTube Subscribers: Increased from 250 to 1,590+ through a mix of ad-supported and organic video content
  • Video content CTR: 4.9% average, with testimonial and service highlight videos performing best
  • Retargeting audience generated 3x conversion rate compared to cold traffic campaigns

Results:

  • Increased organic reach by 3x within first month through regular social posting

  • Generated 80+ direct inquiries for Reiki and Past Life Regression sessions via Meta Ads

  • Ran geographically targeted Meta campaigns across Canada, select U.S. states, Australia, and the U.K. to reach Indian spiritual audiences

  • Built a 150+ engaged follower base with high community response rates

  • YouTube subscribers grew from 250 to 1,590+ through a combination of organic and ad-supported video content

Car Rentals
- Google Ads Strategist | Performance Max

Role: Google Ads Strategist | Landing Optimization Consultant
Tools Used: Google Ads (Search & Display), Google Analytics, UTM Tracking, Canva

Increase car rental bookings through localized and keyword-optimized Google Ads targeting the Lower Mainland Area B.C.

  • Created Search Ad campaigns focused on car rental keywords like “affordable car rental Mississauga” and “Toronto car hire”
  • Designed custom ad copy with strong CTAs (“Book Today”, “Easy Pickup”, “Low Daily Rates”)
  • Built Display Ads using Canva and uploaded creatives with responsive ad formats
  • Used geo-targeting to focus budget on high-converting GTA suburbs and airport zones
  • Configured ad extensions including Call Extensions for direct calling from mobile devices
  • Optimized campaign budget allocation based on top-performing ad groups and keyword match types
  • Set up UTM tags for each ad group to track clicks and conversions in Google Analytics

Results:

  • CTR reached 5.2% on top ad group (industry average ~3%)
  • Lowered cost-per-click by 22% in second optimization cycle
  • Delivered consistent leads with visible traffic spike on contact and booking pages