Website, Digital & Technical Operations

Here’s a look at some of my recent and ongoing work across website development, technical website management, QA and deployment, SEO, analytics, performance optimization and digital experience.

Website Operations & Technical Management(Applied Across All Projects)

Managing the technical components that keep websites secure, accessible and operational.

My hands-on experience includes:

Hosting & Server Management
cPanel, hPanel, hosting migrations, PHP versions, backups and staging environments.

DNS Management
A records, CNAME records, TXT records and domain configuration.

SSL & HTTPS
SSL installation and renewal, Let’s Encrypt, AutoSSL, HTTPS configuration and troubleshooting.

Website Security
Firewall/security plugins, login protection, backups, plugin/theme maintenance and security-related configuration.

CMS Maintenance
WordPress core, theme and plugin updates, compatibility testing, backups, rollback and troubleshooting.

Performance Optimization
Caching, image compression, lazy loading, asset optimization, plugin review and page-performance testing.

Custom Troubleshooting
HTML/CSS and PHP snippets where standard CMS or plugin functionality does not meet the website requirement.

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B2B SaaS & Software Platform

Bulwark Unified Solutions — B2B Technology Website

  • Business: B2B technology company providing security, smart automation, managed IT, website/software development and digital solutions.
  • My Work: Manage website development and digital experience across multiple technology service areas and software-related landing pages.
  • Website Development: Build and maintain responsive WordPress/Elementor pages from business requirements through staging and production.
  • Coordination: Translate stakeholder requirements into website tasks and coordinate content, design assets and technical implementation.
  • Technical: Work with hosting, DNS, SSL, Cloudflare, WordPress maintenance and HTML/CSS troubleshooting.
  • SEO & Performance: Manage page structure, metadata, indexing considerations, Google Search Console and website-performance optimization.
  • Analytics: Support GA4/GTM tracking, website forms, CTAs and lead-generation journeys.
  • QA & Deployment: Test functionality, responsiveness, forms, links, tracking and critical user journeys before and after website releases.

Strive POS — Point-of-Sale Software | Bulwark Unified Solutions

  • Platform: B2B Point-of-Sale (POS) software for retail and business operations.
  • My Work: Created and managed the product website/landing-page experience, translating software capabilities into clear features, benefits and conversion-focused content.
  • Website Journey: Structured the experience around Product → Features → Business Benefits → Request a Demo / Contact.
  • Development: Built responsive landing-page sections and optimized layouts across desktop, tablet and mobile.
  • Conversion: Created clear CTAs and demo/contact journeys to support B2B lead generation.
  • QA: Tested responsive layouts, navigation, links, forms and CTAs before publishing.
  • Optimization: Supported SEO-friendly page structure, website performance and ongoing content updates.
Visit Bulwark Unified Solutions
Visit Strive POS

Priceless Academy — Learning Management Platform

  • Tech Stack: WordPress | LearnDash | Elementor | HTML/CSS | User Management & Automation
  • Platform: Online learning and training website with authenticated user access and course-management functionality.
  • My Work: Built and configured the LMS experience, including course structure, user access and learning journeys.
  • User Management: Configured different user roles, permissions and controlled access to learning content.
  • Automation: Implemented course/user tracking, last-login functionality and automated 30-day access restrictions.
  • UX: Structured account, course and navigation experiences to make learning content easy for users to access.
  • QA: Tested login, permissions, course access, responsive behaviour and functional user journeys.
  • Maintenance: Managed CMS updates, functionality and ongoing technical reliability of the platform.
Visit Priceless Academy

Digital Marketing (Applied Across All Projects)

  • GA4, Google Tag Manager & Conversion Tracking — Configure and validate website events and conversion actions using GA4 and GTM, including form submissions, CTA interactions and campaign conversions. I use tracking data to identify where users enter the site, how they interact with key pages and whether the intended conversion journey is working correctly.
    Example: Hammond Bay Animal Hospital — website lead-generation journey supported by analytics, Meta Pixel and conversion tracking for appointment-focused campaigns.
  • Paid Media & Landing Page Integration — Plan and manage Google Ads  with a focus on the complete website conversion journey—from campaign targeting and landing-page experience through form submission and conversion measurement.
    Example: Coin Car Rentals — Google Ads campaigns connected with optimized landing/booking journeys, UTM tracking and conversion analysis.
  • Google Search Console & Indexing Management — Use Google Search Console to monitor indexing, search visibility, page-level issues and organic search performance. When an important page is not appearing correctly in Google, I first determine whether it is an indexing issue or a ranking issue, then review factors such as sitemap inclusion, noindex directives, robots.txt, canonical configuration, internal links and page availability.
    Example: FICA Accounting — multilingual financial-services website where search visibility, page structure, metadata and organic website health are part of ongoing optimization.
  • Website Performance & Core Web Vitals — Use tools such as Google PageSpeed Insights and Lighthouse to review loading performance and Core Web Vitals, including LCP, INP and CLS. Depending on the issue, optimization can include image compression, caching, lazy loading, plugin review and reducing unnecessary page assets, followed by retesting.
    Example: Priceless Academy — WordPress/LearnDash environment where performance, responsive behaviour and functional reliability are important parts of the overall user experience.
  • UTM Structure, Attribution & Campaign Measurement — Use UTM parameters and analytics to connect campaign traffic with website behaviour and conversions, helping identify which channels, campaigns and landing pages are contributing to actual business results rather than evaluating campaigns only by clicks or impressions.
    Example: Coin Car Rentals — campaign-level UTM tracking and Google Analytics used to evaluate paid traffic through booking/contact journeys.
  • Multilingual Landing Pages & Campaign Experiences — Develop and optimize website and campaign experiences for different audiences and languages while maintaining consistent structure, brand presentation, tracking and conversion paths.
    Example: FICA Accounting — website and campaign experiences supporting English, French and Spanish audiences with analytics and conversion measurement.
View Seo & Paid Media Case Studies
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Seo & Paid Media Case Studies

Dr. Shreyank Educare — Website Development & SEO

Role: Website Designer | Digital Marketing Manager | Campaign Strategist | Social Media Manager

Tools Used: WordPress (Astra + Elementor), Meta Ads (Facebook/Instagram), Google Analytics, Facebook Pixel, Canva, Yoast SEO, Hostinger hPanel.

Social Media Management

  • Created and scheduled branded posts, including educational pet care tips, service announcements, and behind-the-scenes reels

  • Managed Facebook and Instagram pages: set up profile information, page roles, auto-responses, and cover creatives

  • Increased page engagement with interactive posts (creating audience engaging marketing events, FAQ stories)

  • Monitored audience responses, messages, and reviews to build early trust with the community


Digital Marketing Strategy

Pre-Launch Campaign Planning

  • Target Audience Definition: Focused on local pet owners (dogs/cats) in North Nanaimo, age group 25–65, with interests in veterinary care, pet services, and animal health.

  • Content Calendar Setup: Created pre-opening teasers, staff introduction reels, pet care tips, and service announcements.

  • Brand Aesthetic: Used earthy and pet-friendly colors aligned with the logo and clinic interiors.

Meta Ads Campaign Execution

  • Campaign Goals: Lead Generation (bookings via site or direct message) + Awareness (local reach)

  • Ad Types Used: Carousel ads, Reels, Static posts with CTA buttons (“Book Now”, “Learn More”)

  • Location Targeting: Radius targeting (10–15 km) around clinic’s postal code with language filters (English)

  • Custom Audiences: Set up:

    • Visitors to the website (retargeting)

    • Engaged users on Facebook/Instagram

    • Users who interacted with booking CTA.

Campaign Results

      • 50+ confirmed bookings even before the clinic’s grand opening

      • Ad Engagement Rate: 4.2% (above industry avg of 1.5%–2%)

      • CTR: 3.8% on best-performing Video ad.

      • Cost per Lead: Under $3.60 on average

      • Retargeting Conversion Rate: 22% of leads came from retargeted audiences

      • Built trust and visibility for a brand-new local business within a short timeline

      • Implemented a full-funnel strategy using awareness + lead gen + retargeting

      • Demonstrated capability in geo-targeted ad setup, budget management, and creative testing

      • Applied strong design skills to create scroll-stopping content and CTA-aligned visuals

Animal Hospital
- Website & Digital Marketing Case Study

Role: Website Designer | Digital Marketing Manager | Campaign Strategist | Social Media Manager

Tools Used: WordPress (Astra + Elementor), Meta Ads (Facebook/Instagram), Google Analytics, Facebook Pixel, Canva, Yoast SEO, Hostinger hPanel.

Social Media Management

  • Created and scheduled branded posts, including educational pet care tips, service announcements, and behind-the-scenes reels

  • Managed Facebook and Instagram pages: set up profile information, page roles, auto-responses, and cover creatives

  • Increased page engagement with interactive posts (creating audience engaging marketing events, FAQ stories)

  • Monitored audience responses, messages, and reviews to build early trust with the community


Digital Marketing Strategy

Pre-Launch Campaign Planning

  • Target Audience Definition: Focused on local pet owners (dogs/cats) in North Nanaimo, age group 25–65, with interests in veterinary care, pet services, and animal health.

  • Content Calendar Setup: Created pre-opening teasers, staff introduction reels, pet care tips, and service announcements.

  • Brand Aesthetic: Used earthy and pet-friendly colors aligned with the logo and clinic interiors.

Meta Ads Campaign Execution

  • Campaign Goals: Lead Generation (bookings via site or direct message) + Awareness (local reach)

  • Ad Types Used: Carousel ads, Reels, Static posts with CTA buttons (“Book Now”, “Learn More”)

  • Location Targeting: Radius targeting (10–15 km) around clinic’s postal code with language filters (English)

  • Custom Audiences: Set up:

    • Visitors to the website (retargeting)

    • Engaged users on Facebook/Instagram

    • Users who interacted with booking CTA.

Campaign Results

      • 50+ confirmed bookings even before the clinic’s grand opening

      • Ad Engagement Rate: 4.2% (above industry avg of 1.5%–2%)

      • CTR: 3.8% on best-performing Video ad.

      • Cost per Lead: Under $3.60 on average

      • Retargeting Conversion Rate: 22% of leads came from retargeted audiences

      • Built trust and visibility for a brand-new local business within a short timeline

      • Implemented a full-funnel strategy using awareness + lead gen + retargeting

      • Demonstrated capability in geo-targeted ad setup, budget management, and creative testing

      • Applied strong design skills to create scroll-stopping content and CTA-aligned visuals

Financial Services
- Website & Digital Marketing Case Study

My Role: Website Designer | Branding & Logo Designer | Digital Marketing Manager | Social Media Manager
Tools Used: WordPress, Elementor, Google Ads, Meta Ads, Canva, Google Analytics, Google Tag Manager, cPanel, Hostinger.

Build a modern bilingual accounting website that resonates with small business owners, immigrants, and multilingual audiences across Canada. Run campaigns in English, French, and Spanish for tax season and lead generation.

Social Media & Campaign Management:

  • Designed and scheduled platform-specific content for Facebook and Instagram

  • Created engagement posts, reels, and stories in English, French, and Spanish

  • Used Canva Pro for creating custom visuals and branded video shorts

  • Monitored inbox, managed comments and review responses in three languages

  • Implemented campaign retargeting for users who visited pricing/book pages but did not convert

  • Coordinated monthly content calendars for multilingual posting.

View More Digital Marketing Case Studies

Paid Campaign Execution:

  • Meta Ads: Carousel and lead-gen ads with booking CTAs in three languages

  • Used UTM tracking and event-based conversion goals to monitor ad performance

  • Optimized budget between awareness and conversion campaigns based on real-time results

  • Meta Ads: Carousel and lead-gen ads with booking CTAs in three languages

  • Used UTM tracking and event-based conversion goals to monitor ad performance

  • Optimized budget between awareness and conversion campaigns based on real-time results

Results:

  • 300+ leads within 6 weeks across campaigns

  • CTR above industry average on multilingual ads

View More Digital Marketing Case Studies

Ecommerce Website (Fitness Brand)
- Website & Inventory updates and managment

My Role: Ecommerce Website Manager | Backend Admin | Product & Inventory Specialist
Tools Used: WordPress (WooCommerce), Stripe, PayPal, Facebook Pixel, Google Analytics.

Support and manage a full-scale fitness eCommerce platform—ensuring smooth operations, up-to-date inventory, marketing asset support, and optimized user experience.

Results:

  • Maintained smooth site performance during new product launches and sale periods

  • Reduced inventory mismatches through consistent product and stock updates

  • Improved product browsing and checkout experience for users across desktop and mobile

  • Handled daily backend operations: product uploads, stock updates, price changes, and order reviews

  • Managed WooCommerce settings: shipping zones, tax rules, coupon codes, and inventory tracking

  • Optimized product listings with SEO-friendly titles, structured descriptions, and image compression

  • Configured payment gateways (Stripe), tested checkout flows, and resolved cart issues

  • Monitored store uptime, performed plugin/theme updates, and ensured SSL and CDN coverage

  • Provided support with social content and promotions, creating graphics using Canva for discounts and featured drops

  • Integrated email signup forms and synced lists with Mailchimp for future campaigns

Reiki, Heailng & Meditation
- Website & Digital Marketing Case Study

My Role: Full-Scope Digital Strategist | Web Designer | Meta Ads Specialist | Social Media Manager | Logo & Branding
Tools Used: WordPress (Elementor), BookPress, Meta Ads, Canva Pro, Mailchimp, YouTube Ads, Meta Business Suite, Photoshop | Illustrator 

Establish a serene, professional digital presence for spiritual services and drive session bookings (Reiki, Past Life Regression, Clinical Hypnotherapy, Akashic Records).

Web & Brand Setup

  • Developed a mobile-responsive Elementor theme design, reflecting spiritual elements and easy navigation.

  • Created visual brand assets: logo, service icons, service banners.

Social Media & Campaign Management

  • Scheduled and published a mix of posts: educational reels, client testimonials, behind-the-scenes stories
  • Engaged local and spiritual communities through polls, Q&A stickers, and countdowns on IG/Fb
  • Managed comments and messages daily, nurturing relationships and building trust
  • Grew an initial audience of 150+ engaged followers within the first month

Paid Campaign Execution:

  • Organic reach tripled in the first month through consistent social media posting
  • Bookings: 80+ qualified leads and direct session inquiries via Meta Ads
  • Facebook/Instagram Followers: Grew from 0 to 150+ in the first few weeks with above-average engagement rates
  • YouTube Subscribers: Increased from 250 to 1,590+ through a mix of ad-supported and organic video content
  • Video content CTR: 4.9% average, with testimonial and service highlight videos performing best
  • Retargeting audience generated 3x conversion rate compared to cold traffic campaigns

Results:

  • Increased organic reach by 3x within first month through regular social posting

  • Generated 80+ direct inquiries for Reiki and Past Life Regression sessions via Meta Ads

  • Ran geographically targeted Meta campaigns across Canada, select U.S. states, Australia, and the U.K. to reach Indian spiritual audiences

  • Built a 150+ engaged follower base with high community response rates

  • YouTube subscribers grew from 250 to 1,590+ through a combination of organic and ad-supported video content

Car Rentals
- Google Ads Strategist | Performance Max

Role: Google Ads Strategist | Landing Optimization Consultant
Tools Used: Google Ads (Search & Display), Google Analytics, UTM Tracking, Canva

Increase car rental bookings through localized and keyword-optimized Google Ads targeting the Lower Mainland Area B.C.

  • Created Search Ad campaigns focused on car rental keywords like “affordable car rental Mississauga” and “Toronto car hire”
  • Designed custom ad copy with strong CTAs (“Book Today”, “Easy Pickup”, “Low Daily Rates”)
  • Built Display Ads using Canva and uploaded creatives with responsive ad formats
  • Used geo-targeting to focus budget on high-converting GTA suburbs and airport zones
  • Configured ad extensions including Call Extensions for direct calling from mobile devices
  • Optimized campaign budget allocation based on top-performing ad groups and keyword match types
  • Set up UTM tags for each ad group to track clicks and conversions in Google Analytics

Results:

  • CTR reached 5.2% on top ad group (industry average ~3%)
  • Lowered cost-per-click by 22% in second optimization cycle
  • Delivered consistent leads with visible traffic spike on contact and booking pages